Coca-Cola is launching its own coffee drink this year.
The company is set to debut a Coke-coffee hybrid, called Coke Coffee, which mixes the cola soft drink with cold brewed coffee.
The new drink will be released in 25 markets by the end of the year.
The beverage company's CEO explains, 'Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work'.
The drink is a mix of both coffee and Coca-Cola — and as such, as less caffeine than the former and more than the latter. It also has less sugar than pure Coke.