LIFE HACKS
Here's How Often You Should Really Wash Your Jeans
Though many people choose to never wash their jeans, Levi’s design director Paul O’Neill personally shared that he washes them every “30 to 50 wears.”
O’Neill recommends washing jeans alone on a gentle cycle with cold water so the color doesn’t fade, and hanging them outside to dry — never tumble drying.
“The more you wash your denim, the lighter it will become, losing indigo with each wash."
However, he explained that how often jeans should be washed is up to personal preference and there’s no “official” way.
Rather than washing jeans, some people find other ways to freshen them up such as putting them in the freezer, spraying them with vinegar or hanging them in the sun for a “UV wash” to kill off bacteria.