Kanye West has filed an application to launch DONDA-branded beauty products.
The name comes from his late mother, Dr. Donda West, who passed away in 2007.
It’s also the name of his larger creative content company.
The move into beauty will put him in direct competition with his wife and sisters-in-law.
Kim Kardashian and her sisters, Kourtney and Khloe Kardashian, co-own an extensive line of hair products.