MGM is teaming up with Snapchat’s parent company to develop “Shows” for the app’s Discover platform.
Snapchat Shows are original, 4- to 5-minute, scripted or unscripted programs shot with Snapchat in mind. They cover a variety of genres, from documentaries to reality TV to dramas.
Snap has agreed on content deals with NBC, ESPN, the NFL, Turner, ABC, the BBC, A+E Networks and Discovery Networks in recent months.
However the MGM deal is Snap INc’s first deal with a full-fledged studio.
Source: The WRAP