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Snapchat Is Taking It To The Next Level With MGM To Develop "Shows"

MGM is teaming up with Snapchat’s parent company to develop “Shows” for the app’s Discover platform.

Snapchat Shows are original, 4- to 5-minute, scripted or unscripted programs shot with Snapchat in mind. They cover a variety of genres, from documentaries to reality TV to dramas.

Snap has agreed on content deals with NBC, ESPN, the NFL, Turner, ABC, the BBC, A+E Networks and Discovery Networks in recent months.

However the MGM deal is Snap INc’s first deal with a full-fledged studio.

Source: The WRAP