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Target Launches Swimwear Campaign With Absolutely NO Photoshop

Target, the US discount store retailer, is making a change with their photoshop-free swimwear shots after their previous fails of photoshop.

The photos are untouched with normal women who show their natural curves and stretch marks and we are totally loving it! 

The campaign has helped feel like we can be comfortable looking at these photos knowing we see beautiful natural bodies like this during the summer time with no retouch. 

Models for the campaign include social media star Megan Batoon, professional skateboarder Lizzie Armanto, model and body activist Denise Bidot and TV host and model Kamie Crawford all star in the pictures.

The reaction to the photos have been positive and the audience seems to be loving it. 

This is the second campaign Target has released with a body-positive campaign. 

Target's 2015 swimwear ads feature similar women who have naturally different body shapes and sizes.  

A spokesperson for the brand said: “Target is committed to empowering women to feel confident in what they wear by offering a variety of style choices. 

“It was important to us to use photography that represented their true beauty, without filters.”

This statement comes after Target was extremely criticized for having a photoshop fail when they tried to create a fake thigh-gap on a swimsuit model in 2014. 

Target's lingerie brand Aerie is said to have a 20 per cent rise in sales once they quit photoshopping their ads in 2015.

Real women really do want to see other naturally beautiful women in photos because the response from the campaign has people saying positive comments!