Model Kendall Jenner's new Pepsi commercial -- in which she joins a protest or rally of some sort and then hands a cop a can of soda -- is being blasted online.
The commercial's faced immediate backlash since being released on Tuesday, with many labeling it "tone-deaf," a "complete disaster" or much worse.
Some people are confused about what it's supposedly depicting, while others simply despise it.
In the nearly three-minute ad — titled “Live for Now Moments Anthem” — Jenner is pictured on a modeling shoot in New York City when a crowd of protesters streams past holding signs and demonstrating in the streets.
Soon, Jenner takes off her blonde wig and joins the protesters, who appear to be styled after anti-Donald Trump “resistance” demonstrators. The model steps through the crowd holding a can of Pepsi, which she then hands to one of the police officers watching the protest; the officer accepts the can, to the loud cheers of everyone in the streets.
Some critics took aim at the ad’s apparent suggestion that sharing a soda with a police officer could end racial discrimination, while others — including comedian Patton Oswalt — joked about the soda’s ‘life-saving’ qualities.
In a statement, Pepsi said the advert was created to show different people from across the world coming together.
The soda company said, ”This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that's an [sic] import message to convey."