Instagram now has 200 million daily active users — more than Snapchat's total daily active user base, which means that in 2017 alone Instagram has added nearly as many daily active users to as Snapchat added to its whole platform in 2016.
To mark the occasion Instagram is also announcing new features that look like they were ripped straight out of Snapchat's playbook:
New geostickers: Instagram is upping the game on its geofilter-like "geostickers," which are specially designed stickers for local landmarks in a handful of cities.
Sticker pinning: Instagram Stories now allows you to "pin" stickers to an area of the video so the sticker will stay in one place even as the object in the video moves around the frame.
Selfie stickers: Finally, Instagram is adding a new "selfie stickers" feature which lets you create custom stickers to use in the app by taking a selfie a of your face.