In the wake of Pepsi's failed attempt to tackle social issues with a commercial starring Kendall Jenner, Heineken has released a brilliant two-minute video called "Worlds Apart: An Experiment."
The clip, which Heineken says was truly unscripted, features three pairs of strangers with very opposing views working together to build an IKEA-style bar.
They don't know each other's views at the time, but are then shown video of each other talking about polarizing issues like transgender rights, climate change and feminism.
Afterward, they are given the choice whether to leave or sit down and discuss their views together over a beer.
All of them choose the latter.