Hulu has officially launched its live TV service, increasing the choices for watchers who want to cut the cable cord.
Customers who want to add live content from ABC, CBS, Fox, NBC and a total of more than 50 other channels to Hulu's on-demand video library can upgrade to a package that costs $39.99 a month.
The $39.99 service comes with 50 hours of cloud DVR recording storage and up to six individual Hulu profiles with two simultaneous streams.
That also includes Hulu's current $7.99 monthly on-demand service with limited commercials.
Subscribers can pay more for no commercials, more cloud DVR capacity and more than two streams at a time.