Taylor Swift and Ticketmaster have joined forces to launch a controversial new system that allegedly helps fans buy tickets before bots and scalpers.
Fans can register on Ticketmaster's portal Taylor Swift Tix and complete various "unique activities" to earn points that advance them in line for tickets to the singer's Reputation tour.
However, many of these "unique activities" involve buying Taylor merchandise and pre-ordering her album Reputation.
"What Swift and Ticketmaster have essentially done is alleviate the stress and anxiety of dealing with scalpers… by making Swift herself one," writes Consequence of Sound.
"What else do you call someone who charges you more than the listed price for a ticket to a concert? Not only that, Swift is charging extra to ensure a place in line for tickets—not the tickets themselves."