Stop What You're Doing! Starbucks Set To Open Italian Bakeries In The U.S.

 

Get ready! Starbucks they will be selling more than 100 Italian baked goods made in-house at the Reserve Roastery in Seattle starting this week.

The Italian baked goods will come from a new partnership with Princi, a small chain of seven "boutique bakeries" in Milan and London.

“We’re getting into the food business,” Howard Schultz, the chairman of Starbucks said

“Princi will be fully integrated with bakery operations, so not only will we be roasting coffee, but we’ll be baking bread, pastries — the kind of Italian pastries you’ve never seen in America.”

If you are already revving up your engine to head to your nearest Starbuck you might want to wait. You will only be able to find the Italian-style baked goods at the Starbucks Reserve Roastery location in Shanghai starting in December 2017. 

Don't freak out yet, there are plans to open standalone Princi stores in 2018. 

 
 
 
 

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