A Tennessee middle schooler has put a face on bullying that is resonating far and wide.
Keaton Jones sobbed as his mom shot a cellphone video of the boy, who described how his classmates had abused him by pouring milk on him, among other things.
Keaton tearfully asks,"Why do you find joy in taking innocent people and finding a way to be mean to 'em? It's not okay."
His mom received an outpouring of support and wrote on her Facebook page, "I'm humbled by the voice my boy has been given, but he's still just a little boy, and he's a little boy who desperately wants acceptance."
The clip was tweeted out by UFC president Dana White who offered to host Keaton for a visit to UFC headquarters.
Lots of celebs and sports stars have also started to repost the video with kind messages including.