On January 3rd General Mills launched a new 'Lucky Charms' cereal which includes frosted flakes.
At first glance, you would think this is a Kellogg's General Mills collab, but it is anything but. General Mills was able to roll out with their own version of the sweetened corn flakes because the words 'Frosted Flakes' were never trademarked.
Cereal lovers are will still be getting Lucky Charms, a leprechaun-themed cereal featuring multi-colored marshmallows, and glazed corn flakes for the closest thing to a mashup of the two brands.
The 'Lucky Charms Frosted Flakes' flavor is one of the three new kinds of cereal General Mills has released this year.