Several burger chains took shots at IHOP on social media after their publicity stunt to promote their new Ultimate Steakburger.
IHOP announced they were changing their name to IHOb. Turns out it was just a publicity stunt to promote their new burger with the 'b' at the end of the name standing for burgers.
Several fast food chains make fun of IHOP on social media including White Castle which tweeted, “We are excited to announce that we will be switching our name to Pancake Castle.”
Wendy’s tweeted, “Remember when you were like 7 and thought about changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better.”
We are excited to announce that we will be switching our name to Pancake Castle.— White Castle (@WhiteCastle) June 11, 2018
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?— Wendy's (@Wendys) June 11, 2018
Like that, but our cheeseburgers are still better.
As much as we love our pancakes, we'd never change our name to Whatapancake— Whataburger® (@Whataburger) June 11, 2018
👦: Grandpa, do you remember the Great Burger Wars?— Denny's (@DennysDiner) June 11, 2018
👴: lol no I was chillin drinkin milkshakes and trying to make sense of Westworld
Dear internet thanks to everyone asking me this but no not every brand is having an identity crisis so I'm gonna stick to Pop-Tarts https://t.co/L6NsUR6WP9— Pop-Tarts (@PopTartsUS) June 11, 2018
We've worked really hard for like 100 years to get people to remember our brand name so if it's cool with everyone we're just going to stick with MoonPie thank you— MoonPie (@MoonPie) June 11, 2018