Several burger chains took shots at IHOP on social media after their publicity stunt to promote their new Ultimate Steakburger.
IHOP announced they were changing their name to IHOb. Turns out it was just a publicity stunt to promote their new burger with the 'b' at the end of the name standing for burgers.
Several fast food chains make fun of IHOP on social media including White Castle which tweeted, “We are excited to announce that we will be switching our name to Pancake Castle.”
Wendy’s tweeted, “Remember when you were like 7 and thought about changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better.”