The official Instagram account for Whole Foods was mysteriously purged this week.
Billboard reports that the grocery store chain deleted all its previous content, which mainly featured photos of foods and drinks, leaving only six cryptic white squares and blank Instagram Story snaps.
The account also appears to be following only four artists: Beyoncé, Cardi B, Sting, and Bon Jovi.
While Whole Foods' Twitter page remains intact, their last tweet was on Father's Day.
Fans speculate that the food giant is gearing up to unveil a major announcement that may or may not involve honey. Queen B, Sting--get it?