The official Instagram account for Whole Foods was mysteriously purged this week.
Billboard reports that the grocery store chain deleted all its previous content, which mainly featured photos of foods and drinks, leaving only six cryptic white squares and blank Instagram Story snaps.
The account also appears to be following only four artists: Beyoncé, Cardi B, Sting, and Bon Jovi.
While Whole Foods' Twitter page remains intact, their last tweet was on Father's Day.
Fans speculate that the food giant is gearing up to unveil a major announcement that may or may not involve honey. Queen B, Sting--get it?
Have you seen @WholeFoods Instagram? Interesting...following only 3 they have to do with 🐝 #WholeFoods #savethebees Head to https://t.co/AnriAmDhAP to find out what you can do to save these pollinators 🐝 @savebees pic.twitter.com/hm7yWdamhx— Leigh Anne Borders (@laborders2000) June 19, 2018
Cardi BEE— Suzie Samin is on hiatus (@suzannesamin) June 19, 2018
I see what you're doing Whole Foods. I SEE IT.
Didn’t Beyoncè invest in a lemonade company I thought they were sold in Whole Foods...or maybe I’m making that up I don’t know— luis🦔 (@imliterallyluis) June 18, 2018
Knowing her she’s prolly gonna release something vegan related through Whole Foods.. and my broke ass is still gonna buy the shit pic.twitter.com/FNl3p8ReAv— ᴺᴷAPESHIT (@relaxlmj) June 18, 2018