The upcoming ‘Amazon Prime Day’ on July 16 will last for 36 hours this year and will kick off the online sales at 3pm that day.
They are billing it as ”an epic day (and a half) of our best deals.”
Some items are already on sale, including $100 off the Echo Show speaker.
Last year's Prime Day clocked in at 30 hours, which suggests the company is hoping even more customers will hop on this year's event and take advantage of its extended hours.