Ellen DeGeneres is launching a women's clothing line that emphasizes one of her favorite looks: denim.
According to Page Six, the EV1 line--which will be sold via Walmart--also features T-shirts, sneakers and accessories, with all items priced at $30 and under.
“EV1 promotes kindness and love and diversity," DeGeneres said in a statement. "We wanted it to appeal and be available to as many people as possible. Plus, it really is adorable."
Look for EV1 to be sold on Walmart's website, with a few items available in 2,300 retail stores starting on September 10.