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Kanye West Serves As Creative Director Of First Pornhub Awards

Kanye West served as the creative director for the first-ever Pornhub Awards, which took place in Los Angeles on Thursday night. 

Complex reports that Kanye and his longtime collaborator Willo Perron handled the lighting and production design for the ceremony, which featured a futuristic theme and statues that resembled “alien sex toys.” 

Kanye also debuted a new song called “I Love It,” featuring Lil Pump, and accompanying video directed by Spike Jonze. 

The rapper’s creative director role appears to have come about after the rapper confessed his love for Pornhub during an interview with Jimmy Kimmel last month. 

 In response, Pornhub gifted Kanye with a lifetime membership. 

WARNING: The music video below is NSFW.