A cafe called Grinder Coffee wanted to get the attention, and a visit, from Ryan Gosling during the Toronto International Film Festival so they spent 10 days campaigning for it on social media.
It started with a cardboard cutout of Ryan. Customers posed for photos with the cardboard Gosling, even the mayor of Toronto came by to offer some support.
On the 10th day of the campaign, it all paid off. Ryan Gosling himself showed up for a photo op.