This Mother's Day, Kraft wants moms to get away--so the macaroni and cheese purveyor is paying up to $100 per mom to hire a babysitter.
"With Kraft Mother's Day Away, we are giving moms across the country the chance to have what they secretly really want: some time for themselves," the company's marketing chief tells CNN.
In order to take advantage of the generous promotion, which runs through May 19 or whenever Kraft reaches $50,000 in reimbursements, moms will simply need to upload a signed receipt from their babysitter to the Mother's Day Away website to recoup their funds.