Ever wanted to dress like your favorite snack food? Now's your chance! Forever 21 has launched a summer clothing line based around Cheetos snack foods.
Consumers can buy a one-piece swimsuit with the grinning visage of Chester Cheetah and bright orange swim trunks with his face, as well as graphic T-shirts, tube tops, socks, flip-flops, dresses, and more.
“Cheetos is more than a snack brand; we’ve become a lifestyle brand among our fans,” Eater quoted Frito-Lay director of marketing Brandi Ray. “So what better way to embody that lifestyle than with a clothing line in partnership with Forever 21 – another brand with an incredibly passionate fan base similar to Cheetos.”
This isn't the first time Cheetos have gotten a pop culture boost, of course: Most notably, last year's Flamin’ Hot Cheetos pop-up restaurant in L.A. was a huge success.