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Wrapping Christmas Presents Badly Ensures Friends Like Them More

Wrapping a Christmas present badly ensures the recipient likes the gift more. 

Researchers gave people gifts to unwrap that were either neatly or badly wrapped. Each present contained a basketball team logo mug either for the Miami Heat, or for the Orlando Magic.

They found the people showed more favorable attitudes towards the poorly-wrapped gifts, regardless of whether or not the mug they received was from their favorite team.