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WATCH: Woman Tears Masks Off Shelf At Target Store

An Arizona woman was seen on video tearing masks off a shelf at a Target store.

Her name is Melissa Rein Lively and she's the founder of a Scottsdale public relations company. 

The video shows Lively tearing masks off the shelf and unleashing a stream of expletives on video. Some people have labeled Lively a “Karen” on Twitter.

She says in the video, “Finally we meet the end of the road. I’ve been looking forward to this s*t all my f*cking life. So, Target, I’m not playing anymore f*cking games. This sh* is f*cking over. This shit’s all f*cking over. This shit’s f*cking over."

In the video, she repeats over and over again, as she pulled mask after mask off the shelves: “This sh*t’s over. Yeah, wooh!” The masks ended up in a pile on the ground.

She tells two employees,“F*ck this sh*t. No, I’m not doing it. I’m not doing it. We don’t want any of this anymore. This is over."

“Why? You let everybody else do it,” she tells them.“I can’t do it because I’m a blonde white woman? That’s wearing a f*cking $40,000 Rolex. I don’t have the f*cking right to f*ck sh*t up?”

The video had more than 4.5 million views. On Twitter, Lively calls herself Melissa “F*cking” Reinbows and says she’s a “Reporter, We The People News.” She also uses the name Melissa Reinbows on Facebook. She’s from Denver, Colorado originally but lives in Scottsdale.

At one point she claims she was sent by President Trump and a conspiracy theory group to take Target to task for selling face masks.