YouTube announced on Friday that it has suspended all ads from celebrity vlogger Logan Paul's channel.
The decision marks the company's latest response to a since-yanked video Paul shared on New Year's Eve of a dead body in a Japanese forest where people routinely go to commit suicide.
"This is not a decision we made lightly," YouTube said in a statement. "However, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community."
It's believed that Logan rakes in $1 million per month on his YouTube ads. The company previously pulled Paul's multimillion-subscriber channels from Google Preferred, which aggregates the video-sharing platform's top content for brand advertisers.