Beyoncé Teams Up With Adidas To Relaunch Ivy Park Clothing & Footwear

 

Beyoncé's Ivy Park athleisure brand is getting ready for a relaunch now that she's partnered with Adidas to make new apparel and footwear.

UPI reports that the 37-year-old Bey has been named an Adidas creative director and will retain Ivy Park ownership under the terms of the deal.

"This is the partnership of a lifetime for me," Beyoncé said in a statement.

"Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."

 
 
 
 
 
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