Burger King Launches #FeelYourWay Promotion With Moody Meals

 

Burger King is drawing both plaudits and criticism for its latest promotion, #FeelYourWay, which piggybacks on Mental Health Awareness month.

Vox reports that the fast food chain has partnered with Mental Health America for a series of special, limited-edition "meals" that are meant to embody the diverse range of emotions hinted at by the #FeelYourWay hashtag. In fact, the boxes of the meals--including a Blue Meal, a Yaaas Meal, a Pissed Meal, a Salty Meal, and a DGAF Meal--even say "No one is happy all the time."

Unfortunately, these meals are available only through May 31 in five cities: Austin, Seattle, Miami, Los Angeles, and New York City.

The announcement came with an ad promoting a variety of moods, and people mentioning a variety of traumas, ranging from being ghosted to being bulled at school.

 
The Good, the Bad and the Gossip

The Good, the Bad and the Gossip

The Good, the Bad and the Gossip on Johnjay and Rich!

The latest in news, straight to your inbox.

Subscribe to the Johnjay and Rich newsletter!

title

Content Goes Here