Lady Gaga Launches “Haus Laboratories" Beauty Brand


Lady Gaga joined the celebrity beauty business on Tuesday by announcing her new Haus Laboratories brand.

BuzzFeed reports that Gaga posted a series of campaign shots on Instagram, explaining in the caption, “When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.”

She also shared a promotional video featuring music by Blood Pop and Tchami and a diverse group of people wearing the makeup, as well as the slogan, “Our Haus. Your rules.”

According to Business of Fashion, the line will be sold exclusively on Amazon and is inspired by "Gaga's early days as an inspiring singer in lower Manhattan."

Items from the line will be available for pre-order on July 15 and are expected to launch in September.

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