Cardi B announced that she and Fashion Nova plan to give away $1,000 every hour to those severely impacted by the coronavirus pandemic until May 20th. Within those 42 days, their joint Fashion Nova Cares initiative will have donated $1 million.
Cardi captioned an Instagram post, “Many of you are struggling to pay bills, feed your families, and take care of your overall essential needs. #FashionNovaCARES & I are giving away $1,000 EVERY HOUR until we’ve given away $1 MILLION DOLLARS to those directly affected by this crisis. Tell us how the $1,000 can help you during these times. We’ll be reading your submissions and selecting stories everyday so enter now by visiting www.FashionNova.com/Cares Also PLEASE make sure that your Instagram is public, because I will also personally be looking thru these submitted pages.”
Cardi ended up singing Bill Withers’ “Lean on Me” in the video and then started screeching, “$1,000 an hour for the next 42 days!”
Those filling out the online form must include their email address, phone number, Instagram handle and personal story to qualify for the relief funds, which Cardi B expressed as a way to support fans who've supported their e-commerce collaborations since her first Fashion Nova drop in 2018.
Fashion Nova Cares will pick 24 individuals each day to send a $1,000 check to.